President Donald Trump took to his Truth Social platform Sunday to promote Newsmax’s company shares.
Trump republished a full article from the respected Financial Times about Newsmax’s recent debut as a public company on the NYSE (NMAX).
The April 2, 2025 FT report headlined that Newsmax had a “bright future” — in their analysis of the company.
The FT article was headlined: “Meet Newsmax, A Trump-Adjacent Business with Credible Prospects.”
It praised Newsmax’s business model, noting that its business plan could “generate a lot of cash via advertising and subscriptions.”
“But do not discount the network’s influence in right-wing circles and the resulting opportunity to build a meaningful business over time,” the FT warned.
Newsmax shows “stack up well against Fox News,” but the big difference is that “Newsmax has barely made a start on monetizing its subscribers.”
That means Newsmax has the ability to significantly grow its cable license fees in the years ahead.
“Expect Newsmax to begin charging distributors a sum that is more in line with its own ratings and that of the peers it is already challenging in viewership figures,” the FT predicted.
“Newsmax is building a streaming platform too, which has a subscription tier that charges $4.99 each month.”
The FT sees Newsmax’s rise paralleling the rise of President Donald Trump whose own prospects have long been discounted by the major media.
But the FT concludes Newsmax is “one of the most interesting entrepreneurial bets of the Trump era.”
The secret of its success?
“Billionaire founder Christopher Ruddy is simply wagering that even a dying industry can support a new entrant, if it produces content people want,” the FT stated.
More than 40 million Americans go to Newsmax regularly and just last year, the Reuters Institute the media company was one of the top 12 U.S. news brands.
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