McDonald’s Unveils CosMc’s Spinoff, Tests New Concept

McDonald's Unveils CosMc's Spinoff, Tests New Concept

McDonald’s Unveils CosMc’s Spinoff, Tests New Concept

McDonald’s Corporation is set to debut its new spinoff brand, CosMc’s, with the opening of the first location in Bolingbrook, Illinois, this week.

The fast-food giant aims to assess the viability of CosMc’s concept with the launch of 10 test locations, including nine in Texas, by the close of 2024, reported CNBC.

CosMc’s, inspired by the McDonaldland character CosMc from late 1980s and early 1990s advertisements, is positioned as a convenient destination for on-the-go snacks and coffee. The company, seeking to diversify its offerings, plans to evaluate data gathered from the test locations over the next year to determine potential expansion.

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